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Professional Practice in Health Care Marketing

Proceedings of the American College of Healthcare Marketing

By William Winston

Published January 1st 1986 by Routledge – 224 pages

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Description

This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.

Contents

Contents Preface

  • Part 1: General Issues Topic in Health Care Marketing
  • Part 2: Marketing Tools in Health Care
  • Part 3: The Marketing Research
  • Part 4: Advertising
  • Part 5: Marketing Applications and Case Studies

Name: Professional Practice in Health Care Marketing: Proceedings of the American College of Healthcare Marketing (Hardback) – Routledge 
Description: By William Winston. This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing...
Categories: Economics, Finance, Business & Industry, Healthcare Management, Marketing, Medicine, Dentistry, Nursing & Allied Health, Health & Society