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Professional Practice in Health Care Marketing

Proceedings of the American College of Healthcare Marketing

By William Winston

Routledge – 1986 – 224 pages

Purchasing Options:

  • Add to CartHardback: $150.00
    978-0-86656-549-3
    December 31st 1985

Description

This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing specialty.

Contents

Contents Preface

  • Part 1: General Issues Topic in Health Care Marketing
  • Part 2: Marketing Tools in Health Care
  • Part 3: The Marketing Research
  • Part 4: Advertising
  • Part 5: Marketing Applications and Case Studies

Name: Professional Practice in Health Care Marketing: Proceedings of the American College of Healthcare Marketing (Hardback)Routledge 
Description: By William Winston. This informative volume introduces the most current standards for practicality and professionalism in health care marketing. Major health marketers reveal state-of-the-art applications and activities that will keep you on the cutting edge of this growing...
Categories: Economics, Finance, Business & Industry, Healthcare Management, Marketing, Medicine, Dentistry, Nursing & Allied Health, Health & Society