Information and Behavior
Systems of Influence
By Richard A. Winett
Published April 1st 1986 by Routledge – 280 pages
Series: Routledge Communication Series
Published April 1st 1986 by Routledge – 280 pages
Series: Routledge Communication Series
"…both stimulating and useful….The book's prevailing style is intriguing. Not only does Winett present relevant theory and research in each area, he does it as informal discussion. It is as though he is talking with students and colleagues about the state of the science of communication psychology….In short, this book represents a pioneering effort…"
—Community Psychologist
"…an exciting, speculative book written by an author with obvious personal and professional commitment to his area."
—Behavior Changes
"The clarity and simplicity with which important ideas are presented renders this book extremely valuable to upper-division undergraduates and graduate students from a variety of disciplines where questions of public influence are addressed."
—CHOICE
Name: Information and Behavior: Systems of Influence (Hardback) – Routledge
Description: By Richard A. Winett. Information and Behavior, Systems of Influence, Richard A. Winett, Work & Organizational Psychology, Advertising Studies, Communication Studies
Categories: Work & Organizational Psychology, Advertising Studies, Communication Studies