Routledge – 2013 – 488 pages
Series: 360 Degree Business
The Eurozone crisis and the age of austerity, as well as challenges to the environment as a result of economic growth have highlighted the need for a greater understanding of those facets of economics that are of most use to businesses and their decision makers.
This book introduces all of the relevant theoretical aspects of the subject and applies them to real-life examples of economics that are of particular interest to students today, including: the impact of globalization; the way in which ‘green’ perspectives can be built into decision making and how the financial crisis has challenged economists, politicians and business people to rethink their existing ideas, particularly with respect to risk management. This innovative textbook features:
Clear, concise and written by an expert currently lecturing in the field, Business Economics examines economic theory and the practical application of economics in a way that is relevant and understandable to undergraduate students studying modules in this area.
'This is far more than just another Business Economics text. Dransfield goes straight to the heart of what is important in business today. From globalisation to green economics and from markets to money, the extensive range of topics and user friendly style, ensure that this text will be accessible to all students studying a business economics degree or related discipline.'
James Eden, Senior Lecturer in Economics and Finance, Liverpool John Moores University, UK
1. Introduction to Economics for Business 2. Quantitative Analysis for Economists 3. How Markets Work! 4. Costs and Revenues 5. Different Types of Market Structures 6. Business Strategy in an Economic Context 7. Government Regulation and Competition 8. The Wider Role of Government in the Economy 9. Economic Ideas and Policy 10. Economic Indicators 11. The International Economy 12. The Economics of Globalization 13. Money, Banking and Finance 14. Government Fiscal Policy 15. Green Economics 16. Business in the Economy 17. Financial Planning and Investment Appraisal
Rob Dransfield is Senior Lecturer in Economics and Strand Leader for Business Education at Nottingham Trent University, UK. He is also Tutor for the Financial Times Non-Executive Directors course and has written a number of introductory and international economics books - most recently, Economics for the Caribbean School Certificate (2011, Nelson Thornes).