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Mobile Social Networking and Computing

A Multidisciplinary Integrated Perspective

By Yufeng Wang, Jianhua Ma

Auerbach Publications – 2014 – 414 pages

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Recent advancements in mobile device technologies are revolutionizing how we socialize, interact, and connect. By connecting the virtual community with the local environment, mobile social networks (MSNs) create the opportunity for a multitude of new personalized services for mobile users. Along with that comes the need for new paradigms, mechanisms, and techniques with the capacity to autonomously manage their functioning and evolution.

Currently, most books about mobile networks focus mainly on the technical point of view. Mobile Social Networking and Computing: A Multidisciplinary Integrated Perspective not only addresses the theoretical aspects of MSN and computing, but also introduces and categorizes existing applications. It supplies a multidisciplinary perspective that considers the technology, economics, social sciences, and psychology behind MSNs.

In addition to fundamental theory, the book investigates the practical issues in MSN, including characteristics, inner structural relationship, incentive mechanisms, resource allocating, information diffusion, search, ranking, privacy, trust, and reputation. Introducing recently developed technologies, modes, and models, the book provides two distinct (but related) viewpoints about MSN applications: socially inspired networking technology and networking technology that uses recent advancements to enhance quality of life.

The text illustrates the interaction between the macrolevel structure and the local rational behaviors (microlevel) in MSN. It summarizes currently available MSN development platforms, including Android and iOS, and introduces and categorizes existing applications related to MSN and computing.

Both location-based service (LBS) and mobile social networks in proximity (MSNPs) are presented in a comprehensive manner. Highlighting key research opportunities, this much-needed reference outlines incentive mechanisms inspired by classical economics, behavioral economics, and social psychology, and, perhaps for the first time, it presents a summary of the economic and business models of MSNs.



Introduction to Mobile Social Networking and Computing


Research and Application Framework of MSNs

Structure and Interaction Perspective about MSNs

Multidimensional Structure—Economic and Social Characteristics of MSNs

Evolutionary Interaction

MSN from an Application Perspective

Socially Inspired Mobile Networking

Enhanced Social Life with Mobile Technologies

Fundamental Issues

Incentive Mechanisms

Trust and Reputation

Identity Management and Privacy

Location Technologies and Energy Efficiency

HCI Issues




Multidimensional (Temporal–Spatio–Social) Structural Characteristics of Mobile Social Networks


Background on Static Social Network Characteristics and Measurements

Degree Distribution

Characteristic Path Length

Clustering Coefficient

Network Efficiency, E(G)

Small-World Behavior


Degree Centrality

Closeness Centrality

Betweenness Centrality

Eigenvector Centrality

Characterizing Time-Varying MSNs

Classifying Temporal Information

Static versus Temporal Analysis

Evolving versus Temporal Networks

Formalism in TVGs

Journeys and Related Temporal Concepts

Temporal Betweenness Centrality

Temporal Closeness Centrality

Temporal Eigenvector Centrality

Small-World Properties in Temporal Social Network

An Incarnation of TVG Framework

Spatiosocial Characteristics of MSNs

Node Locality

Geographic Clustering Coefficient



User Behaviors and Interaction in MSNs


Measuring and Characterizing User Interaction in MSNs

Methodology of Measuring Users’ Behaviors and Interactions

Crowdsourcing-Based Measurement Architecture

Experience Sampling Method for MSNs

Various Features of Interactions in MSNs

Connectivity and Interaction in Social Network

Traffic Activities in Social Networks

Locality of Interest and Navigation Characteristics

Prediction of User Behavior in MSNs

Prediction of User’s Future Activity Level

Geographical Prediction in MSN/OSN

Modeling User Interactions in MSNs

Multidimensional Characterizing of Human Mobility in MSNs

An Integrated Behavior Model in MSNs

Edge Creation

Social Triadic Closure

Triangle-Closing Models

Mobility-Driven Closure

Temporal Evolution

Putting It All Together: New Models Emerging

Motivating User Interaction in MSNs



Incentive Mechanisms in Mobile Social Networks


Basic Concepts about Motivation Theories

Motivation Approaches

Economic View of Motivation: Example Design and Challenges

Some Challenges in an Economic View of Motivation

Behavioral Economics View of Motivation

Motivation Theory from Psychology

Future Trends

Exploring Designs of Mechanisms Inspired by Theories of Motivation

Personalized Incentive Mechanism Design

Typical Incentive Schemes in MSNs

Mobile Crowdsourcing Sensing in MSNs

Conclusion and Future Directions


Information Diffusion in Mobile Social Networks


Information Diffusion Models

General Threshold Model

General Cascade Model

Game Theory–Based Diffusion Model 5.3 Influence Maximization Problem


Existing Algorithms in Influence Maximization

Greedy-Based Algorithms

Heuristic Schemes

Distributed Realization of Influence Maximization in MSNs

Basic Concepts about Random Walk

The Process of Distributed iWander Protocol Inspired by Random Walk

The Evaluation of iWander

Extensions to Influence Maximization

Budget and Cost in Information Diffusion

Competitive Information Diffusion

Time-Critical Influence Maximization



Mobile Search and Ranking


Some Challenges of Search and Ranking in MSNs

Technological Factors

Socioeconomic Factors

Existing Schemes of Search and Ranking in MSNs

A Preference-Enabled Querying Mechanism

Related Work

Architecture and Components

Social Search Browser

SSB Prototype

Mobile Application

Interactive Filters

Query Details and Answers

Social Network Document Ranking

Multilevel Actor Similarity

Implementation of Social Network Document Rank

Mobile Decentralized Search

Mobile Search and SMS

Traditional Design of the iTrust Search and Retrieval System

Search and Retrieval for iTrust over SMS

Performance Evaluation of iTrust



Energy-Efficient Mechanisms in Mobile Social Networks


Energy Efficiency on Location Technology

Energy Efficiency on Outdoor Location Technologies

Energy Efficiency on Indoor Location Technologies

The Underlying Networking Technology

Power Saving Mechanisms for Mobile Stations

Adaptive Power Saving Mechanism for 802.16e

Power Saving Mechanism for Wi-Fi Direct

Opportunistic Power Save

Notice of Absence Protocol

Energy Efficiency on Bluetooth

Energy Efficiency on Mobile User Context

Sensors for Detecting User Context

Ambient Light Sensor

Proximity Sensor

Global Positioning System




A New Sensor—Back-Illuminated Sensor

User Context

Context-Aware Services

Sensor PM

Application and Architecture Features

Energy-Efficient File Sharing

Collaborative Downloading

Developers and Users



Privacy, Trust, and Reputation in Mobile Networking and Computing



Architecture and Classification of MSNs

Centralized MSNs

Distributed MSNs

Hybrid MSNs

Privacy Leakage Information in MSNs

Privacy Protection Classification


Private Matching

Location Privacy

Communication Privacy

Future Directions


Trust and Reputation


Fundamentals of Trust and Reputation

Definition of Trust in MSNs

Trust System Classification

Definition of Reputation in MSNs

Reputation System Classification

Challenges and Attacks for Trust and Reputation Systems


Unfair Ratings




Reputation Lag Exploitation


Value Imbalance Exploitation

Typical Trust and Reputation Systems

Peer-to-Peer Multidimensional Trust Model

DEco Arch


Measuring Trustworthiness Using a Personalized Approach



Economic and Business Models in Mobile Social Networks


Economic Characteristics of MSNs


Network Externalities

Long Tail

Present Business Models of MSNs

Theories about Mobile Business Models

Business Model Components

Design Issues

Revenue Models of MSNs



Transaction-Based Fee

Specific Issues






Analyzing MSN Business Models Based on Two-Sided Market Theory

Definitions of Two-Sided Market

The Model and Analysis

Platform Monopoly

Platform Duopoly




Socially Inspired Mobile Networking


Human Mobility Traces and Models

Data Collection Techniques

Real Human Mobility Traces

Reality Mining Trace

Cambridge Trace

Human Mobility Models

Social-Based Routing Protocols in Delay-Tolerant Networks

A Survey of Social-Based Routing Protocols

Label Routing

SimBet Routing

BUBBLE Rap Forwarding

Social-Based Multicasting

Friendship-Based Routing



Social Selfishness Aware Routing

Comparisons of Social-Based Routing Protocols

A Typical Social-Based Routing Protocol

Analysis of Node Relations

Friendship Community Formation

Forwarding Strategy

Conclusion and Future Work


Location-Based Services


Positioning Technologies and Assessment

Positioning Technologies

Outdoor Technologies

Indoor Technologies (Indoor Localization Techniques)

Performance Assessment of Outdoor Technologies

Categories and Characteristics of LBSs

Categories of LBSs

Characteristics of LBSs

Architecture and Typical Applications of LBSs

Architecture of LBSs

Components Needed to Deliver LBSs

Common LBS Architecture

Requirements of LBS Architecture

Typical LBS Applications



Challenges for LBSs

User Privacy


Accuracy and Reliability

Information Availability


Legal, Ethical, and Social Challenges



Mobile Social Networking in Proximity


MSNP-Related Applications

Mobile Social Network

Mobile P2P

Opportunistic Network

Several Initiatives of MSNP



Summary of MSN(P) Approaches

Special Characteristics and Challenges of MSNPs

Special Characteristics of MSNPs

Open Issues


Naming and Messaging Mechanism

Peer and Service Discovery

Incentive Mechanism


Security, Trust, and Privacy

Design Architecture of MSNP Platform




Mobile Social Networking Development Platforms and Examples


Overview of Mobile Platform

Mobile Devices

Mobile OSs

MSN Development Platform Architecture

Analysis of MSN Design

Mobile App Background

Android and iOS Overview



Comparison of Android and iOS from Viewpoint of Developers

Introduction to Mobile Development: Android and iOS as Examples

Considerations in Mobile Development

iOS Considerations

Android Considerations

Process of Mobile Development

Cross-Platform Mobile Applications Development

Overview of Cross-Platform Development

Requirements and Architecture of a Cross-Platform Framework

Comparison of Cross-Platform Mobile Development Tools

A Simple MSN Platform Development Example




Author Bio

Yufeng Wang received his doctoral degree from the State Key Laboratory of Networking and Switching Technology, Beijing University of Posts and Telecommunications (BUPT), China, in July 2004. From July 2006 to April 2007, he worked as a postdoctoral researcher at Kyushu University, Japan. In May 2007, he became an associate professor at Nanjing University of Posts and Telecommunications (NUPT), China. From February 2008 to March 2011, he was an expert researcher at the National Institute of Information and Communications Technology (NICT), Japan. Since 2013, he has been a full professor at NUPT and is also a guest researcher at the State Key Laboratory of Networking and Switching Technology and at the Media Lab at Waseda University, Japan. Professor Wang’s research interests include multidisciplinary inspired research on networking and systems, specifically new generation networks, peer-to-peer (P2P), wireless ad hoc network and sensor networks, trust and reputation systems, and mobile social networking and computing.

Dr. Wang has published more than 40 academic papers in journals and conference proceedings and has organized two special issues on multidisciplinary networks and systems for the Telecommunication Systems Journal and the Journal of Computer and System Sciences.

Jianhua Ma received his bachelor’s and master’s degrees in communication systems from the National University of Defense Technology (NUDT), China, in 1982 and 1985, respectively. In 1990, he received his doctoral degree in information engineering from Xidian University, China. He has been on the faculty of Hosei University, Japan, since 2000. Presently, he is a professor of computer and information sciences in the Digital Media Department. Prior to joining Hosei University, Dr. Ma had 15 years of teaching and/or research experience at NUDT, Xidian University, and the University of Aizu, Japan.

Dr. Ma’s main research interest is ubiquitous computing, especially devoted to what he calls "smart worlds" filled with smart/intelligent ubiquitous things, or u-things, including three kinds of essential elements: smart objects, smart spaces/ hyperspaces, and smart systems. These are based on his vision for the future: ubiquitous intelligence (UI, u-intelligence) or pervasive intelligence (PI), solving the crucial problems caused by intelligence pervasion due to the fast progress of semiconductors, microelectromechanical systems (MEMS), nanoelectromechanical systems (NEMS), sensors, radio frequency identifications (RFIDs), embedded devices, ubiquitous computers, pervasive networks, universal services, and so forth.

Dr. Ma is a member of Institute of Electrical and Electronics Engineers (IEEE) and Association for Computing Machinery (ACM). He has edited 10 books/proceedings and has published more than 180 academic papers in journals, books, and conference proceedings. He has delivered more than 10 keynote speeches at international conferences, and he has given invited talks at more than 30 universities/institutes. (More detailed information about Prof. Jianhua Ma can be found at

Name: Mobile Social Networking and Computing: A Multidisciplinary Integrated Perspective (Hardback)Auerbach Publications 
Description: By Yufeng Wang, Jianhua Ma. Recent advancements in mobile device technologies are revolutionizing how we socialize, interact, and connect. By connecting the virtual community with the local environment, mobile social networks (MSNs) create the opportunity for a multitude of new...
Categories: Internet & Multimedia, Digital & Wireless Communication, Telecommunications