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Data Mining Mobile Devices

By Jesus Mena

Auerbach Publications – 2013 – 328 pages

Purchasing Options:

  • Add to CartHardback: $69.95
    978-1-46-655595-2
    June 18th 2013

Description

With today’s consumers spending more time on their mobiles than on their PCs, new methods of empirical stochastic modeling have emerged that can provide marketers with detailed information about the products, content, and services their customers desire.

Data Mining Mobile Devices defines the collection of machine-sensed environmental data pertaining to human social behavior. It explains how the integration of data mining and machine learning can enable the modeling of conversation context, proximity sensing, and geospatial location throughout large communities of mobile users.

  • Examines the construction and leveraging of mobile sites
  • Describes how to use mobile apps to gather key data about consumers’ behavior and preferences
  • Discusses mobile mobs, which can be differentiated as distinct marketplaces—including Apple®, Google®, Facebook®, Amazon®, and Twitter®
  • Provides detailed coverage of mobile analytics via clustering, text, and classification AI software and techniques

Mobile devices serve as detailed diaries of a person, continuously and intimately broadcasting where, how, when, and what products, services, and content your consumers desire. The future is mobile—data mining starts and stops in consumers' pockets.

Describing how to analyze Wi-Fi and GPS data from websites and apps, the book explains how to model mined data through the use of artificial intelligence software. It also discusses the monetization of mobile devices’ desires and preferences that can lead to the triangulated marketing of content, products, or services to billions of consumers—in a relevant, anonymous, and personal manner.

Contents

Mobile Sites

Why Mobile Sites?

Developing a Mobile Site

Mobile Biz

Put Your Brand in Their Pocket

Mobile Search Engine Optimization (SEO)

Mobile Site Requirements

A Mobile Site Checklist

Constructing a Mobile Site

When to Build a Mobile Site

The Mobile Site Experience

Getting Mobile Googled

Mobile Is About Now!

Mobile Payment$

Adobe Shadow™ Mobile Site Tester

Mobile Cookies

The ConnectMe QR™ Network

Mobile Ad Networks

Mobile Site Developers

Mobile Site Development Case Studies

OneIMS

YoMobi

MobiTily.com

Tracking via Unique Device ID

Mobile Site versus Apps

Social Mobile Site

Web and Wireless Sites

Building a Mobile Site with HTML5

The Importance of Mobile Site Speed

Mobile Site Marketing Challenges

Construction of Mobile Sites Are a Top Priority

Mobile Site Metrics

Mobile Apps

Why Apps?

Google Mobile AdWords App

HTML5

In Your Face

Brand Apps

Apps Metrics and Trends

App Exchanges

App Developer Alliance

Entertainment Apps

News Apps

An App To-Do List

"Picture-This" Apps

Gov Apps

A Stealth App

Apps Overtake PCs

Health Apps

Building a Popular App

An App Ad Reporter

Biz Apps

A Video App

The Twitter Apps

App Usage Patterns

The Whispering Apps

Hyper Targeting Apps

Crashing Apps

Mapping Apps

The American App Economy

Googling Apps

Apps Options

App Security

Local Company Apps

The $ Apps

Ambient Social Network Apps

App Developers

App Demographics

App Triangulating Services

App Ad Agencies

App Analytics

Ads as Apps

The Future of Apps

Mobile Data

How It Works

Machine-to-Machine (M2M) Telemetry

Mobile Data Metrics

Mixing Personal and Business Mobile Data

GPS and Wi-Fi Triangulation

Backing Up Mobile Data

Real-Time Demographics

Hyperbolic Positioning

Privacy Concern of Mobile Data

Deep Packet Inspection (DPI)

Mobile Marketing Data

Mobile Data Aggregation Networks

Mobile Video Data

iPhone and Android ID Numbers

Blocking Browsers

Mobile Voice Recognition Data

Mobile Data Assurance Service

Mobile Facial Recognition

Mobile Wallet Data

Mobile Digital Fingerprinting Data

Capturing Mobile Data

Mobile Haptics Data

Mobile Mad Men

Mobile Data Privacy Policies

Mobile Big Data

Mobile Data Triangulation Techniques

Mobile Data over Mobile Revenue

Triangulation Targeting via Mobile Data

The Mobile Data Challenge

Triangulating Exchanges of Mobile Data

The Future of Mobile Data

Mobile Mobs

The Mobs

Deal Mobs

Mobile Analytics: What, Where, How, and Why

The Social Mobile Mobs

The Apple Mobile Mob

The Facebook Mobile Mob

The Google Mobile Mob

The Twitter Mobile Mob

The Amazon Mobile Mob

The Mobile Fab Four

Mobile Analytics

Mining Mobiles

Mining Mobile Sites

The Metrics of Mobile Analytics

Google Mobile Analytics

An Artificial Intelligence (AI) App

Clustering Mobiles

Mining Mobile Mail

Text Mining Mobiles

Classifying Mobiles

Streaming Analytics

Mining Mobile Mobs

Mining Social Mobiles

An Artificial Intelligence (AI) Mobile

Business-to-Business (B2B) Marketing Analytics

Mapping Mobiles

Text Analytics

Behavioral Analytics

Streaming Analytics

Mobile Site Analytics

Social Mobile Consultancies

Mobile Analytics

Index

Name: Data Mining Mobile Devices (Hardback)Auerbach Publications 
Description: By Jesus Mena. With today’s consumers spending more time on their mobiles than on their PCs, new methods of empirical stochastic modeling have emerged that can provide marketers with detailed information about the products, content, and services their...
Categories: Data Preparation & Mining, Corporate Social Responsibility, Statistics