Achieving Excellence in Your Coaching Practice
How to Run a Highly Successful Coaching Business
Routledge – 2005 – 248 pages
What are the essential skills needed to set up and run a successful coaching practice?
Coaching is the new growth industry in the UK and coaching as a profession is increasingly becoming an attractive option for motivated professionals.
Achieving Excellence in Your Coaching Practice provides a practical and accessible guide to the business skills needed to succeed as a self-employed coach. It focuses on every aspect of setting up and developing a professional and successful coaching practice, including discussion of how to market your business, manage your resources, assess risk, and promote a professional image.
Assuming no prior knowledge or experience of running a business, this book provides an invaluable guide to the major financial, legal and practical issues involved in setting up a coaching practice. It will be welcomed by all coaches, whatever their level of experience.
"Achieving Excellence in Your Coaching Practice is a first-rate addition to the series in Essential Coaching Skills and Knowledge by Routledge and delivers suitably against the stated objectives of being 'practical and highly accessible'. The range and depth of subject area included reflects the diverse knowledge and experience of the three authors and I would certainly recommend this book to any aspiring coach seeking to establish and succeed with their own coaching practice." - International Journal of Evidence Based Coaching and Mentoring, April 2006
"…an enjoyable, easy read and highly recommended for anyone thinking of going it alone." - The Psychologist
"One of a series of highly practical books providing an accessible guide to the business skills required to succeed as a self-employed coach… The book contains many valuable tips and opportun ities to reflect on the content and apply it to your own situation." - Network Review, Spring 2012
Preface. Introduction. Why Do I Want to be Self-employed? Ways of Balancing Your Energy. Expectations and Workload. Making Your Business Work. The Characteristics of Success. Business Planning, and Why it is Crucial. Reducing Financial Risks. Help Available. Selling Your Services. The Right Environment. Managing Your Time and Resources. What Does it Mean to be a Professional Coach? Coaching and the Law. Additional Record-keeping.
Gladeana McMahon is a leading personal development and executive coach. She is a Vice President and Fellow of the Association for Coaching and a Fellow of the British Association for Counselling and Psychotherapy
Stephen Palmer is Founder Director of the Centre for Coaching, London and Honorary President and Fellow of the Association for Coaching.
Christine Wilding is an independent coach and motivational trainer working in both private and corporate sectors. She is a Director of Coaching Consultancy Services.