Routledge – 2011 – 740 pages
Series: Events Management
Events Management is the must-have introductory text providing a complete A-Z of the principles and practices of planning, managing and staging events. The book:
Each chapter features a real-life case study to illustrate key concepts and place theory in a practical context, as well as preparing students to tackle any challenges they may face in managing events. Examples include the Beijing Olympic Games, Google Zeitgeist Conference, International Confex, Edinburgh International Festival, Ideal Home Show and Glastonbury Festival. Carefully constructed to maximise learning, the text provides the reader with:
Section 1: The Events Context 1. An Overview of the Events Field 2. Perspectives on Events 3. Event Impacts and Legacies 4. Event Tourism Planning 5. Sustainable Development and Events Section 2: Planning 6. The Strategic Planning Function 7. Conceptualising the Event 8. Project Management for Events 9. Financial Management and Events 10. Human Resource Management and Events 11. Marketing Planning for Events 12. Promotion: Integrated Marketing Communication for Events 13. Sponsorship of Events Section 3: Event Operations and Evaluation 14. Staging Events 15. Logistics 16. Legal Issues of Event Management 17. Risk Management 18. Evaluation and Research
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