Stats Means Business 2nd edition
By John Buglear
Routledge – 2010 – 348 pages
Stats Means Business is an introductory textbook written for Business, Hospitality and Tourism students who take modules on Statistics or Quantitative research methods.
Recognizing that most users of this book will have limited if any grounding in the subject, this book minimizes technical language, provides clear definition of key terms, and gives emphasis to interpretation rather than technique. Stats Means Business enables readers to:
This new edition includes extra content related to Hospitality and Tourism courses, an extension of the interpretation of correlation analysis and a new section on how to design questionnaires.
1. Starting Up 2. Presenting Data 3. Summarizing Univariate Data 4. Summarizing Bivariate Data 5. Assessing Risk 6. Putting Probability to Work 7. Modelling Populations 8. Statistical Decision Making 9. Statistical Decision Making Using Bivariate Data 10. Managing Statistical Research
Lecturers can use this page to gain access to the free supplementary resources.
If you do not have a password yet, please complete the simple form and we will be in touch.
Please note: This website's content has been acquired from Elsevier by Taylor & Francis. If your username and/or password no longer works, please re-register and we will supply you with a new one.
Download these free resources to help you in your studies.
Minitab Recipe Cards