Human Perceptions and Management Implications
Routledge – 2007 – 324 pages
The continuing encroachment of human settlements into fire-prone areas and extreme fire seasons in recent years make it urgent that we better understand both the physical and human dimensions of managing the risk from wildfire. Wildfire Risk follows from our awareness that increasing public knowledge about wildfire hazard does not necessarily lead to appropriate risk reduction behavior. Drawing heavily upon health and risk communication, and risk modeling, the authors advance our understanding of how individuals and communities respond to wildfire hazard. They present results of original research on the social, economic, and psychological factors in responses to risk, discuss how outreach and education can influence behavior, and consider differences among ethnic/racial groups and between genders with regard to values, views, and attitudes about wildfire risk. They explore the role of public participation in risk assessment and mitigation, as well as in planning for evacuation and recovery after fire. Wildfire Risk concludes with a dedicated section on risk-modeling, with perspectives from decision sciences, geography, operations research, psychology, experimental economics, and other social sciences.
'The authors advance our understanding of risk analysis by digging deeper into notions of vulnerability, issue framing, and tradeoff decisionmaking about the benefits of risk reduction. This book will have important policy and budgetary implications for how we approach wildfire risk response.' Sam Burns, Fort Lewis College 'Fills important gaps in our knowledge about social and economic dimensions of wildfire risk. It provides a ?crash course? in the social science methods available to learn about individual and community perception and response to wildfire risk.' John Loomis, Colorado State University 'Provides both practical perspectives and scholarly contributions…A valuable resource for anyone involved in wildfire management, including land planners, resource managers, fire protection personnel, policymakers, researchers, and students.' Bonita McFarlane, Canadian Forest Service 'An excellent overview of research about the social, cultural, and economic dimensions of wildfire and their implications for public and private management of the ?wildland-urban interface? and its risks.' Tony Prato, University of Missouri
Section 1: Risk Perspectives 1. Introduction 2. Assessing Public Perspectives of Wildfire Risk Section 2: Community Perspectives 3. Wildfire Risk and Attribution: Viewpoints of Wildland-Urban Interface Residents 4. Collaborative Planning to Reduce Wildfire Risk: Linking Context and Outcomes 5. Altering Perceptions of Risk: Hazardous Fuel Reduction Strategies in Arizona, Colorado and New Mexico 6. Integrative Healing: Lessons from Post-Fire Community Recovery Section 3: Individual Perspectives 7. Psychological Foundations for Socially Sustainable Wildfire Risk Management 8. What Motivates Homeowners to Protect Themselves from Risks? 9. Risk Perception, Adaptation and Behavior Change: Self-protective Behavior in the Wildland Urban Interface 10. An Exploration of Diversity in Southwesterners� Views of Forest Service Fire Management Section 4: Decision Analytic & Economic Perspectives 11. Avoiding Unnatural Disasters: Lessons for Successfully Navigating the Risk Management Landscape 12. Walking the Talk: Building Public Participation into Science-Based Decision Support for Wildland Fire Management 13. Spatially Arranging Fuel Treatments to Manage Landscape-wide Fire Risk 14. Using Economic Experiments in Policy Evaluations: Exploration of Wildfire Risk Mitigation Decisions 15. Valuing the Health Effects of a Prescribed Fire Section 5: Overview & Summary 16. Summary Comments: Wildfire and Fuels Management: Risk and Human Reaction
Wade E. Martin is a professor of economics at California State University, Long Beach, and is editor of the journal Contemporary Economic Policy. Carol Raish is a research social scientist at the USDA Forest Service's Rocky Mountain Research Station Albuquerque Lab. Brian Kent is project leader in Natural Resource Assessment and Analysis at the Rocky Mountain Research Station.