Principles and Applications, 2nd Edition
Political Marketing: principles and applications 2nd edition is a substantially revised version of the first textbook in the field. The book introduces students to how candidates, parties, elected of?cials and governments around the world utilise marketing concepts and tools to win elections and...
To Be Published May 13th 2014 by Routledge
Political marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics,...
To Be Published May 6th 2014 by Routledge
Domestic Advice Books in Britain and the USA since 1945
Series: Directions in Cultural History
Domestic advice literature is rich in information about design, ideals of domesticity, consumption and issues of identity, yet this literature remains a relatively neglected resource in comparison with magazines and film. Design at Home brings together etiquette, homemaking and home decoration...
Published December 9th 2013 by Routledge
Proceedings of the first World Congress of Science and Football Liverpool, 13-17th April 1987
First published in 1988, this book contains edited and revised papers presented at the first World Congress of Science and Football. Held under the auspices of the International Council of Sport, Science, and Physical Education, the Congress was a unique gathering of international scientists...
Published February 11th 2013 by Routledge
Series: Questions and Answers
Routledge Q&As give you the tools to practice and refine your exam technique, showing you how to apply your knowledge to maximum effect in an exam situation. Each book contains up to fifty essay and problem-based questions on the most commonly examined topics, complete with expert guidance and...
Published December 12th 2012 by Routledge
The Dynamics of Europeanization and Multilevel Governance
This book explores the interaction of the EU in Greece, Slovenia, Croatia, and Macedonia in three key policy sectors – cohesion, border managements and the environment – and assesses the degree to which the European Union’s engagement with the democracies of South East Europe has promoted...
Published July 4th 2012 by Routledge
Series: ISPRS Book Series
Advances in Geo-Spatial Information Science presents recent advances regarding fundamental issues of geo-spatial information science (space and time, spatial analysis, uncertainty modeling and geo-visualization), and new scientific and technological research initiatives for geo-spatial information...
Published June 11th 2012 by CRC Press
The Proceedings of the Eighth International Table Tennis Federation Sports Science Congress and The Third World Congress of Science and Racket Sports
Science and Racket Sports III introduces the edited papers and keynote addresses presented at the combined Third World Congress of Science and Racket Sports and Eighth International Table Tennis Federation Sports Science Congress, in February 2003. The papers are brought together by world-class...
Published December 12th 2011 by Routledge
With the Obama campaign universally acknowledged as the most successfully marketed presidential campaign of all time, the future of political marketing is fiercely contested, provoking a wealth of high quality scholarship from across the globe. This work provides an accessible introduction to the...
Published November 9th 2011 by Routledge
Science and Racket Sports IV presents a selection of important contemporary research into the four core racket sport disciplines of tennis, badminton, squash and table tennis. It showcases the best of the peer-reviewed papers and keynote addresses presented at the Fourth World Congress of Science...
Published September 29th 2011 by Routledge