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  1. Introduction to Sport Marketing

    Second edition, 2nd Edition

    By Aaron C T Smith, Bob Stewart

    Series: Sport Management Series

    Introduction to Sport Marketing is an accessible and engaging introduction to key concepts and best practice in sport marketing. Aimed at students with little or no prior knowledge of marketing, the book outlines a step-by-step framework for effective sport marketing, from conducting market...

    To Be Published January 14th 2015 by Routledge

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