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1-5 of 5 results for Author: adrian payne (sorted by Publication Date, showing all)
  1. Handbook of CRM

    By Adrian Payne

    Customer Relationship Management is a holistic strategic approach to managing customer relationships to increase shareholder value, and this major Handbook of CRM gives complete coverage of the key concepts in this vital field. It is about achieving a total understanding of the concepts that...

    Published October 31st 2005 by Routledge

  2. Relationship Marketing

    By Martin Christopher, Adrian Payne, David Ballantyne

    Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers.Offering a cutting edge vision of relationship...

    Published October 30th 2002 by Routledge

  3. Customer Relationship Management

    By Simon Knox, Adrian Payne, Lynette Ryals, Stan Maklan, Joe Peppard

    Customer Relationship Management presents a ground-breaking strategic framework for successful CRM policy. Built around Professor Payne's five key processes, the book demonstrates a systematic management progression that will guarantee the maximum impact and efficiency of a CRM programme.The book...

    Published October 29th 2002 by Routledge

  4. Relationship Marketing

    By Helen Peck, Martin Christopher, Moira Clark, Adrian Payne

    Arranged in 6 sections, this title gives marketing practitioners and students critical examples of best practice from a variety of companies. Alongside 'Relationship Marketing: bringing quality, customer service and marketing together' and 'Relationship Marketing for Competitive Advantage: winning...

    Published May 13th 1999 by Routledge

  5. Marketing Planning for Services

    By Adrian Payne, Malcolm McDonald

    Marketing Planning for Services is the answer to the challenge of creating marketing plans that produce significantly improved bottom-line results. It is written in a pragmatic, action-orientated style and each chapter has examples of marketing planning in practice. The authors highlight key...

    Published June 17th 1996 by Routledge

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