The science behind giving
Giving, within the traditional discipline of philanthropy and psychology, is a powerful behavior capable of fulfilling our fundamental human needs to connect with others and build confidence in our ability to make a difference in the world… so why isn’t it more common? This text examines a...
To Be Published December 31st 2014 by Routledge
Analysis, Planning and Practice, 3rd Edition
Applying the principles of marketing to non-profit organizations and the fundraising sector is vital for the modern fundraiser wanting to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding...
To Be Published June 26th 2014 by Routledge
Analysis, Planning and Practice, 2nd Edition
This comprehensive introduction to fundraising management provides a thorough grounding in the principles underpinning professional practice. Much more than a ‘how-to’ guide, the book critically examines the key issues in fundraising policy, planning and implementation, and introduces the most...
Published December 3rd 2009 by Routledge
This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive...
Published November 21st 2007 by Routledge
Analysis, Planning and Practice
This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as...
Published February 18th 2004 by Routledge