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1. Fundraising Management

   Analysis, Planning and Practice, 3rd Edition

   By Adrian Sargeant, Elaine Jay

   Applying the principals of marketing to non-profit organizations and the fundraising sector is vital for the modern fundraiser that wants to increase profitabilty and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in...

   To Be Published April 29th 2014 by Routledge
2. Fundraising Management

   Analysis, Planning and Practice, 2nd Edition

   By Adrian Sargeant, Elaine Jay

   This comprehensive introduction to fundraising management provides a thorough grounding in the principles underpinning professional practice. Much more than a ‘how-to’ guide, the book critically examines the key issues in fundraising policy, planning and implementation, and introduces the most...

   Published December 3rd 2009 by Routledge
3. The Routledge Companion to Nonprofit Marketing

   Edited by Adrian Sargeant, Walter Wymer Jr

   Series: Routledge Companions in Business, Management and Accounting

   This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive...

   Published November 21st 2007 by Routledge
4. Fundraising Management

   Analysis, Planning and Practice

   By Adrian Sargeant, Elaine Jay

   This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as...

   Published February 18th 2004 by Routledge