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1-4 of 4 results for Author: adrian sargeant (sorted by Publication Date, showing all)
  1. The Psychology of Philanthropy

    The science behind giving

    By Adrian Sargeant, Jen Shang

    Giving, within the traditional discipline of philanthropy and psychology, is a powerful behavior capable of fulfilling our fundamental human needs to connect with others and build confidence in our ability to make a difference in the world… so why isn’t it more common? This text examines a...

    To Be Published June 30th 2015 by Routledge

  2. Fundraising Management

    Analysis, Planning and Practice, 3rd Edition

    By Adrian Sargeant, Elaine Jay

    Applying the principles of marketing to nonprofit organizations and the fundraising sector is vital for the modern fundraiser who wants to increase profitability and diversify their fundraising efforts in this challenging industry. This comprehensive how-to guide provides a thorough grounding in...

    Published July 17th 2014 by Routledge

  3. The Routledge Companion to Nonprofit Marketing

    Edited by Adrian Sargeant, Walter Wymer Jr

    Series: Routledge Companions in Business, Management and Accounting

    This timely collection of cutting-edge articles offers a complete overview of marketing in the nonprofit sector. Written by a leading team of international experts, it examines the issues faced by public and nonprofit organizations in marketing and raising funds, and provides a comprehensive...

    Published November 21st 2007 by Routledge

  4. Fundraising Management

    Analysis, Planning and Practice

    By Elaine Jay, Adrian Sargeant

    This is the first truly comprehensive guide to fundraising management, uniquely blending current academic knowledge with the best of professional practice. Much more than a how-to guide, it provides a detailed overview of modern fundraising planning and practice, and analyzes critical issues as...

    Published February 18th 2004 by Routledge

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