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  1. Relationship Marketing in Professional Services

    A Study of Agency-Client Dynamics in the Advertising Sector

    By Aino Halinen

    Series: Routledge Advances in Management and Business Studies

    Relationship marketing is one of the most challenging marketing concepts of the decade. In a five-year 'fly on the wall' case study, Halinen explores the relationship between a Helsinki advertising agency and its international client....

    Published November 14th 1996 by Routledge

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