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1-5 of 5 results for Author: alan b albarran (sorted by Publication Date, showing all)
  1. Media Management and Economics Research in a Transmedia Environment

    Edited by Alan B. Albarran

    Series: Electronic Media Research Series

    This landmark work centers on media management and economics within a diverse, international, historical and constantly changing environment. The chapters herein reflect the current state of research and present directions for future study. Developed at the 2012 Research Symposium in conjunction...

    Published May 14th 2013 by Routledge

  2. The Social Media Industries

    Edited by Alan B. Albarran

    Series: Media Management and Economics Series

    This volume examines how social media is evolving as an industry—it is an extension of traditional media industries, yet it is distinctly different in its nature and ability to build relationships among users. Examining social media in both descriptive and analytical ways, the chapters included...

    Published February 25th 2013 by Routledge

  3. The Media Economy

    By Alan B. Albarran

    Series: Media Management and Economics Series

    The Media Economy analyzes the media industries and their activities from macro to micro levels, using concepts and theories to demonstrate the role the media plays in the economy as a whole. Representing a rapidly changing and evolving environment, this text breaks new ground through its analysis...

    Published June 14th 2010 by Routledge

  4. Handbook of Media Management and Economics

    Edited by Alan B. Albarran, Sylvia M. Chan-Olmsted, Michael O. Wirth

    Series: Media Management and Economics Series

    This comprehensive Handbook provides a synthesis of current work and research in media management and economics. The volume has been developed around two primary objectives: assessing the state of knowledge for the key topics in the media management and economics fields; and establishing the...

    Published July 14th 2005 by Routledge

  5. Time and Media Markets

    Edited by Alan B. Albarran, Angel Arrese Reca

    Series: Routledge Communication Series

    This edited collection examines time and its relationship to and impact upon media industries, studying how the media industry views time and makes business and economic decisions based on considerations of time. Contributions from an international set of authors analyze time constraints and...

    Published June 30th 2002 by Routledge

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