To Be Published April 30th 2014 by Routledge
A Practical Approach, 2nd Edition
Digital Marketing: a practical approach, Second Edition is still the only textbook to offer students a step-by-step guide to the key issues in the implementation of online marketing tactics. Unlike other texts on emarketing strategy, it addresses the basic issues at the "coal face" of operational...
To Be Published November 29th 2013 by Routledge
Internet Marketing: A Practical Approach is a step-by-step guide to marketing using the internet. Concentrating on the operational and functional aspects of this dynamic area, the book is packed with tactical advice and real-life examples from those leading the field to help you succeed. Written as...
Published February 9th 2009 by Routledge