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  1. Advanced Theory and Practice in Sport Marketing

    2nd Edition

    By Eric C. Schwarz, Jason D. Hunter, Alan LaFleur

    Effective marketing is essential for any successful sport organization, from elite professional sports teams to local amateur leagues. Now in a fully revised and updated second edition, Advanced Theory and Practice in Sport Marketing is still the only text to introduce key theory and best practice...

    Published August 12th 2012 by Routledge

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