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  1. New Developments in Online Marketing

    Edited by Stephen Tagg, Alan Stevenson, Tiziano Vescovi

    Series: Key Issues in Marketing Management

    There can be little doubt about the profound impact that the Internet has had on all aspects of business over the past decade. Indeed, it is now widely accepted that we have entered a new and even more revolutionary phase in the development of the Net as a global marketing and communications...

    Published April 9th 2014 by Routledge

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