This new textbook offers students a comprehensive but engaging overview of tourism planning from a worldwide viewpoint, by covering tourism policy, planning and development in one volume. It is written from a tourism planning perspective and designed to offer a fresh and contemporary approach to...
To Be Published November 15th 2015 by Routledge
In the Age of the Consumer
Tourism Marketing: in the Age of the Consumer is a comprehensive and integrated textbook that uniquely considers tourism marketing from the customer perspective in the era of e-marketing and ethical tourism to reflect the way Tourism Marketing has evolved. It introduce students to the distinctive...
To Be Published October 1st 2015 by Routledge
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of...
Published February 28th 2013 by Routledge
Published February 1st 2009 by Routledge