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1-2 of 2 results for Author: alastair morrison (sorted by Publication Date, showing all)
  1. Tourism Policy, Planning and Development

    By Alastair Morrison, Wu Bihu

    This new textbook offers students a comprehensive but engaging overview of tourism planning from a worldwide viewpoint, by covering tourism policy, planning and development in one volume. It is written from a tourism planning perspective and designed to offer a fresh and contemporary approach to...

    To Be Published May 31st 2015 by Routledge

  2. Marketing and Managing Tourism Destinations

    By Alastair M Morrison

    Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of...

    Published February 27th 2013 by Routledge

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