This new textbook offers students a comprehensive but engaging overview of tourism planning from a worldwide viewpoint, by covering tourism policy, planning and development in one volume. It is written from a tourism planning perspective and designed to offer a fresh and contemporary approach to...
To Be Published November 14th 2015 by Routledge
Published November 12th 2014 by Routledge
Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of...
Published February 27th 2013 by Routledge