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  1. Brand-Driven City Building and the Virtualizing of Space

    By Alexander Gutzmer

    Series: Routledge Research in Planning and Urban Design

    This book is an investigation of the cultural phenomenon of branding and its transformational effects on the contemporary spatial – and urban – reality. It develops a novel understanding of the rationale behind the construction of large-scale architectural complexes that relate to corporate brands,...

    Published July 4th 2013 by Routledge

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