Skip to Content

Book Search

1-1 of 1 results for Author: alexander l biel (sorted by Publication Date, showing all)
  1. Brand Equity & Advertising

    Advertising's Role in Building Strong Brands

    By David A. Aaker, Alexander L. Biel

    Edited by David A. Aaker, David A. Aaker, Alexander Biel

    The tenth annual Advertising and Consumer Psychology Conference held in San Francisco focused on branding -- a subject generating intense interest both in academia and in the "real world." The principle theory behind these conferences is that much can be gained by joining advertising and marketing...

    Published March 31st 1993 by Psychology Press

Simple Book Search

  1. Date-range:

Advanced Book Search

We suggest filling in as few fields as possible – this usually retrieves the best selection of search results.

Search Options
  1. Date-range: