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1-3 of 3 results for Author: alison theaker (sorted by Publication Date, showing all)
  1. The Public Relations Strategic Toolkit

    An Essential Guide to Successful Public Relations Practice

    By Alison Theaker, Heather Yaxley

    The Public Relations Strategic Toolkit provides a structured approach to understanding public relations and corporate communications. The focus is on professional skills development as well as approaches that are widely recognised as 'best practice'. Original methods are considered alongside well...

    Published July 26th 2012 by Routledge

  2. The Public Relations Handbook

    4th Edition

    By Alison Theaker

    Series: Media Practice

    The Public Relations Handbook is a comprehensive and detailed introduction to the theories and practices of the public relations industry. It traces the history and development of public relations, explores ethical issues which affect the industry, examines its relationship with politics, lobbying...

    Published August 9th 2011 by Routledge

  3. The Public Relations Handbook

    2nd Edition

    By Alison Theaker

    Series: Media Practice

    In this revised and updated practical text, Alison Theaker successfully combines theoretical and organisational frameworks for studying public relations with examples of how the industry works in practice....

    Published July 14th 2004 by Routledge

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