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  1. Pathways to Polling

    Crisis, Cooperation and the Making of Public Opinion Professions

    By Amy Fried

    In midcentury America, the public opinion polling enterprise faced a crisis of legitimacy. Every major polling firm predicted a win for Thomas Dewey over Harry Truman in the 1948 presidential election—and of course they all got it wrong. This failure generated considerable criticisms of polling and...

    Published August 25th 2011 by Routledge

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