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  1. Generation Y in Consumer and Labour Markets

    By Anders Parment

    Series: Routledge Interpretive Marketing Research

    Generation Y in Consumer and Labour Markets explores the role of people born in the late 1970s and 1980s as consumers and coworkers in an emerging post-modernist society. Having grown up in a branded society overcrowded with commercial messages and a never-ending supply of choices and opportunities...

    Published October 5th 2011 by Routledge

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