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1-2 of 2 results for Author: andrea beretta zanoni (sorted by Publication Date, showing all)
  1. Accounting for Goodwill

    By Andrea Beretta Zanoni

    Series: Routledge Studies in Accounting

    This book provides an illuminating analysis of Internally Generated Goodwill from a strategic point of view. The author launches his strategic analysis from a foundational understanding of Internally Generated Goodwill as determined largely in relationship to intangible resources and...

    Published April 23rd 2014 by Routledge

  2. Strategic Analysis

    Processes and Tools

    By Andrea Beretta Zanoni

    Series: Routledge Research in Strategic Management

    In the last few years, competition has become increasingly more complex, variable and dynamic, as can be seen in phenomena like globalization and technological acceleration. To cope with the dynamism and uncertainty of competition, enterprises need capabilities that enable them to respond to...

    Published August 24th 2011 by Routledge

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