Skip to Content

Book Search

1-1 of 1 results for Author: andrew a mitchell (sorted by Publication Date, showing all)
  1. Advertising Exposure, Memory and Choice

    Edited by Andrew A. Mitchell

    Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the mediators of attitude formation and change. This focus implicitly assumes attitudes are a good predictor of behavior, which they generally are...

    Published June 1st 1993 by Psychology Press

Simple Book Search

  1. Date-range:

Advanced Book Search

We suggest filling in as few fields as possible – this usually retrieves the best selection of search results.

Search Options
  1. Date-range: