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1-5 of 5 results for Author: andrew billings (sorted by Publication Date, showing all)
  1. The Global Impact of Olympic Media at London 2012

    Edited by Andrew C. Billings, Marie Hardin

    This book explores the biggest sporting event in the world through the lens in which most people witness it: the media. Traversing nations and media formats, contributors offer insights into the manner in which the Olympics is conveyed to the masses and the impact arising from the mass consumption...

    Published July 27th 2014 by Routledge

  2. Routledge Handbook of Sport and New Media

    Edited by Andrew C Billings, Marie Hardin

    Series: Routledge International Handbooks

    New media technologies have become a central part of the sports media landscape. Sports fans use new media to watch games, discuss sports transactions, form fan-based communities, and secure minutiae about their favorite players and teams. Never before have fans known so much about athletes,...

    Published January 19th 2014 by Routledge

  3. Sports Media

    Transformation, Integration, Consumption

    Edited by Andrew C. Billings

    Series: Electronic Media Research Series

    Looking toward a future with increasingly hybridized media offerings, Sports Media: Transformation, Integration, Consumption examines sports media scholarship and its role in facilitating understanding of the increasingly complex world of sports media. Acknowledging that consumer demand for sports...

    Published September 19th 2013 by Routledge

  4. The Fantasy Sport Industry

    Games within Games

    By Andrew C. Billings, Brody J. Ruihley

    Series: Routledge Research in Sport, Culture and Society

    Fantasy sport has become big business. Recent estimates suggest that there as many as 33 million fantasy sport participants in the US alone, spending $3bn annually, with many millions more around the world. This is the first in-depth study of fantasy sport as a cultural and social phenomenon and a...

    Published July 16th 2013 by Routledge

  5. Olympic Media

    Inside the Biggest Show on Television

    By Andrew C Billings

    Series: Routledge Critical Studies in Sport

    Located in the United States, NBC (National Broadcasting Company) is the biggest and most powerful Olympic network in the world, having won the rights to televise both the Summer and the Winter Olympic Games. By way of attracting more viewers of both sexes and all ages and ethnicities than any...

    Published January 22nd 2008 by Routledge

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