Modern marketing and advertising deeply influence the way we in which perceive the world and define our identity. Yet many of today's marketing and advertising practices are themselves products of earlier times. The development of brands, of advertising techniques and modern retailing are all...
Published December 31st 2002 by Routledge
This volume results from the observation that small firms often experience considerable difficulty in raising funds for expansion or investment. The essays explore a variety of alternatives in which networks are substituted for market transactions. They focus on the role of trust engendered by...
Published August 30th 1996 by Routledge