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  1. Creativity and Advertising

    Affect, Events and Process

    By Andrew McStay

    Creativity and Advertising develops novel ways to theorise advertising and creativity. Arguing that combinatory accounts of advertising based on representation, textualism and reductionism are of limited value, Andrew McStay suggests that advertising and creativity are better recognised in terms of...

    Published April 3rd 2013 by Routledge

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