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1. Online Consumer Behavior

   Theory and Research in Social Media, Advertising and E-tail

   Edited by Angeline G. Close

   Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think, feel and act regarding social media, online advertising, and online shopping. Business practitioners, students and marketers are trying...

   Published April 24th 2012 by Routledge
2. Consumer Behavior Knowledge for Effective Sports and Event Marketing

   Edited by Lynn R. Kahle, Angeline G. Close

   The growing complexity and importance of sports and event marketing has pushed scholars and practitioners to apply sophisticated marketing thinking and applications to these topics. This book deals with the professional development in the sense that sports marketing can be viewed as an application...

   Published September 21st 2010 by Routledge