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  1. The Global News Challenge

    Market Strategies of International Broadcasting Organizations in Developing Countries

    By Anne Geniets

    Series: Routledge Advances in Internationalizing Media Studies

    The Global News Challenge tackles one of the timeliest topics in mass communication today—the challenges facing international broadcasters with universal branding strategies in developing countries. In these heavily government-controlled media environments with a scarcity of reliable information,...

    Published April 3rd 2013 by Routledge