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1. Imagining Marketing

   Art, Aesthetics and the Avant-Garde

   Edited by Stephen Brown, Anthony Patterson

   Imagination is a word that is widely used by marketing practitioners but rarely examined by marketing academics. This neglect is largely due to the imagination's 'artistic' connotations, which run counter to the 'scientific' mindset that dominates marketing scholarship. Of late, however, an...

   Published March 14th 2007 by Routledge