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  1. Political Marketing

    Strategic 'Campaign Culture'

    Edited by Kostas Gouliamos, Antonis Theocharous, Bruce I. Newman

    Series: Routledge Research in Political Communication

    A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative...

    Published May 15th 2013 by Routledge

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