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  1. Sensory Marketing

    Research on the Sensuality of Products

    Edited by Aradhna Krishna

    What is sensory marketing and why is it interesting and also important? Krishna defines it as "marketing that engages the consumers’ senses and affects their behaviors." In this edited book, the authors discuss how sensory aspects of products, i.e., the touch , taste, smell, sound, and look of the...

    Published December 15th 2009 by Routledge

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