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Marketing in Travel and Tourism

4th Edition

By Victor Middleton, Alan Fyall, Mike Morgan, Ashok Ranchhod

Marketing in Travel and Tourism aims to guide and support readers through the complexities of tourism marketing in the 21st Century. It sets out clear explanations of marketing principles and concepts adapted from mainstream services marketing, and goes on to illustrate the range of...

Published March 19th 2009 by Routledge

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