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1-10 of 15 results for Author: barrie gunter (sorted by Publication Date, showing all)

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  1. Corporate Assessment (Routledge Revivals)

    Auditing a Company's Personality

    By Adrian Furnham, Barrie Gunter

    Series: Routledge Revivals

    Corporate Assessment, first published in 1993, looks at four types of company audit and provides a pragmatic, readable guide for managers. The authors show how assessment of a company in terms of its culture, climate, communications and customers can enhance management vision and lead to...

    To Be Published February 13th 2015 by Routledge

  2. Broadcast Television Effects in A Remote Community

    Edited by Tony Charlton, Barrie Gunter, Andrew Hannan

    Series: Routledge Communication Series

    This book reports findings from a major, multidisciplinary study of the impact of broadcast television on the remote island community of St. Helena in the South Atlantic Ocean. Broadcast television was introduced to the island for the first time in March 1995. This introduction represented a major...

    Published December 19th 2014 by Routledge

  3. Consumer Profiles (RLE Consumer Behaviour)

    An introduction to psychographics

    By Barrie Gunter, Adrian Furnham

    Series: Routledge Library Editions: Consumer Behaviour

    Psychographics have been developed in the field of market research as a way to relate consumer behaviour to market choice. This book, originally published in 1992, introduces the essential elements of psychographics. It shows how researchers go about defining consumer profiles and designing...

    Published November 26th 2014 by Routledge

  4. The Anatomy of Adolescence (Psychology Revivals)

    Young People's Social Attitudes in Britain

    By Adrian Furnham, Barrie Gunter

    Series: Psychology Revivals

    Originally published in 1989 this is a unique reference source to the social attitudes of British adolescents of the time. The authors, both experienced researchers, draw on a sample of over 2,000 adolescents from all over the British Isles, including Northern Ireland and the north of Scotland as...

    Published November 21st 2014 by Routledge

  5. Media and the Sexualization of Childhood

    By Barrie Gunter

    Media and the Sexualization of Childhood examines the on-going debates surrounding the prominence of sexual themes in children’s lives, from clothes and accessories, toys and games, to music, entertainment media, advertising, and new media platforms. Parents, educators and politicians around the...

    Published April 24th 2014 by Routledge

  6. Advertising to Children on TV

    Content, Impact, and Regulation

    By Barrie Gunter, Caroline Oates, Mark Blades

    Concern is growing about the effectiveness of television advertising regulation in the light of technological developments in the media. The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission. These all offer opportunities for...

    Published July 15th 2005 by Routledge

  7. Digital Health

    Meeting Patient and Professional Needs Online

    By Barrie Gunter

    This book is concerned with the provision of health information remotely via the latest communications technologies. The rapidly aging population has led governments to seek more effective methods of maintaining high standards of public health through the cultivation of healthy living, as well as...

    Published June 2nd 2005 by Routledge

  8. Violence on Television

    Distribution, Form, Context, and Themes

    By Barrie Gunter, Jackie Harrison, Maggie Wykes

    Series: Routledge Communication Series

    Concern about violence on television has been publicly debated for the past 50 years. TV violence has repeatedly been identified as a significant causal agent in relation to the prevalence of crime and violence in society. Critics have accused the medium of presenting excessive quantities of...

    Published January 1st 2003 by Routledge

  9. Media Sex

    What Are the Issues?

    By Barrie Gunter

    Series: Routledge Communication Series

    This book examines the representation, impact, and issues relating to the control and regulation of sex in the media. It covers work that has been conducted around the world on the depiction of sex in the mainstream mass media, especially the audio-visual media of film, television, and video, and...

    Published December 1st 2001 by Routledge

  10. Understanding the Older Consumer

    The Grey Market

    By Barrie Gunter

    Series: International Series in Social Psychology

    In Understanding the Older Consumer, Barrie Gunter provides a detailed examination of the demographic, behavioural and psychological profiles of the older consumer. He shows that without the responsibilities of loans and child raising and with better financial provision than in previous years, the...

    Published September 3rd 1998 by Routledge

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