A Psychological Analysis of the Young People's Market
The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon...
Published March 25th 1998 by Routledge
An Analysis of Amount, Nature, Location and Origin of Violence in British Programmes
Television is often accused of showing too much violence. However, it is rare that anyone stops to ask what this statement means. Violence on Television provides an objective analysis of the violence on television, how much there is and what form it takes.It presents findings from the largest ever...
Published February 18th 1998 by Routledge
Does violence on TV lead to violent behaviour? How can parents influence children’s viewing? Fears over the effect of television on children have been around since it was invented. The recent explosion in the number of channels and new multimedia entertainment lends a new urgency to the discussion...
Published January 1st 1997 by Routledge
Program Evaluation, Comprehension, and Impact
Series: Routledge Communication Series
USE THIS FIRST PARAGRAPH ONLY FOR GENERAL CATALOGS... This book addresses the subject of children and television -- how they view it, what they think of specific programs, and how these likes and dislikes affect learning of the content presented. Broad in coverage, it looks at evaluation,...
Published February 28th 1995 by Routledge