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  1. Pimpin' Ain't Easy

    Selling Black Entertainment Television

    By Beretta E. Smith-Shomade

    Launched in 1980, cable network Black Entertainment Television (BET) has helped make blackness visible and profitable at levels never seen prior in the TV industry. In 2000, BET was sold by founder Robert L. Johnson, a former cable lobbyist, to media giant Viacom for 2.33 billion dollars. This book...

    Published October 3rd 2007 by Routledge

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