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  1. The Development of the Wholesaler in the United States 1860-1900 (RLE Retailing and Distribution)

    By Bill Reid Moeckel

    Series: Routledge Library Editions: Retailing and Distribution

    Although the scientific study of marketing is relatively new, certain aspects of it have been analyzed in considerable detail. A body of literature exists, for example, on the various phases of retailing and advertising. It is only in the last decade or two, however, that much attention has been...

    Published August 8th 2012 by Routledge

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