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  1. Managing and Marketing Radical Innovations

    Marketing New Technology

    By Birgitta Sandberg

    Series: Routledge Studies in Innovation, Organizations and Technology

    This book responds to a growing demand in the academic community for a focus on customer-related proactive behaviour in the study of radical innovation development, combining a thorough theoretical discussion with detailed international case studies considering the role of this proactivity in five...

    Published January 27th 2011 by Routledge

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