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1-4 of 4 results for Author: bonita kolb (sorted by Publication Date, showing all)
  1. Entrepreneurship for the Creative and Cultural Industries

    By Bonita Kolb

    Series: Mastering Management in the Creative and Cultural Industries

    Artists, musicians, actors, singers, designers and other creative individuals need to understand basic business concepts if they are to be able to successfully pursue their chosen artistic profession. These skills have historically not been taught to creative students, which leaves them totally...

    To Be Published May 15th 2015 by Routledge

  2. Marketing for Cultural Organizations

    New Strategies for Attracting Audiences - third edition

    By Bonita M. Kolb

    Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural...

    Published June 24th 2013 by Routledge

  3. Marketing Research for Non-profit, Community and Creative Organizations

    By Bonita Kolb

    'Marketing Research for Non-profit, Community and Creative Organizations' is a comprehensive guide to conducting research methods within the non-profit sector. Highly practical, the purpose of the book is two-fold. Firstly, it aims to educate the readers on how research can be utilized to help...

    Published June 30th 2008 by Routledge

  4. Tourism Marketing for Cities and Towns

    By Bonita Kolb

    Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion...

    Published March 13th 2006 by Routledge

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