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  1. Winning with Words

    The Origins and Impact of Political Framing

    Edited by Brian F. Schaffner, Patrick J. Sellers

    Today's politicians and political groups devote great attention and care to how their messages are conveyed. From policy debates in Congress to advertising on the campaign trail, they carefully choose which issues to emphasize and how to discuss them in the hope of affecting the opinions and...

    Published August 18th 2009 by Routledge

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