Book Search

1. Marketing in the Tourism Industry (RLE Tourism)

   The Promotion of Destination Regions

   Edited by Brian Goodall, Gregory Ashworth

   Series: Routledge Library Editions: Tourism

   This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative...

   Published December 4th 2012 by Routledge
2. Marketing Tourism Places (RLE Tourism)

   Edited by Gregory Ashworth, Brian Goodall

   Series: Routledge Library Editions: Tourism

   Tourism is well established as an important part of the new service economy, and the rewards it offers have stimulated intense competition in the tourism industry. Many destinations compete to attract potential tourists, each place having to work hard to distinguish itself from rivals offering...

   Published December 4th 2012 by Routledge