This collection of articles deal with marketing history and the history of marketing thought, placing these subjects within a marketing management context. Despite the crucial role that historical research can play in expanding our understanding of marketing, studies of the history of marketing are...
To Be Published July 1st 2015 by Routledge
A Collection of Biographical Essays
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars whose careers collectively spanned over 100 years. An introductory chapter describes the role of biography in the study of marketing thought, and introduces the eight subjects in...
Published December 21st 2011 by Routledge
Towards the Individualization of Therapy
Series: Translational Medicine
Pharmacogenetics is becoming increasingly relevant in the diagnosis, treatment, and recovery of cancer patients. A major problem facing oncologists is the outstanding varied efficacy of treatment. Promising advances in pharmacogenetics have allowed the development of effective agents which will...
Published May 19th 2008 by CRC Press
Enforcing Covenants focuses on the measures which managers of residential leasehold property can deploy to encourage leaseholders and other parties to abide by their contractual obligations with a view to achieving the most effective management of their estates and developments. In particular, the...
Published November 3rd 2005 by Estates Gazette
This book will be essential reading for anyone involved in the management of blocks of flats, or considering acquiring the management of their block. Written by a lawyer well versed in leasehold law, the book's aim is to give a practical guide to a wide variety of management issues,...
Published February 16th 2004 by Estates Gazette
Thin films of conducting materials, such as metals, alloys and semiconductors are currently in use in many areas of science and technology, particularly in modern integrated circuit microelectronics that require high quality thin films for the manufacture of connection layers, resistors and ohmic...
Published July 10th 2003 by CRC Press
Domitian, Emperor of Rome AD 81-96, has traditionally been portrayed as a tyrant, and his later years on the throne as a `reign of terror'. Brian Jones' biography of the emperor, the first ever in English, offers a more balanced interpretation of the life of Domitian, arguing that his foreign...
Published September 2nd 1993 by Routledge