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  1. The Fantasy Sport Industry

    Games within Games

    By Andrew Billings, Brody Ruihley

    Series: Routledge Research in Sport, Culture and Society

    Fantasy sport has become big business. Recent estimates suggest that there as many as 27 million fantasy sport participants in the US alone, spending $1.5bn annually, with many millions more around the world. This is the first in-depth study of fantasy sport as a cultural and social phenomenon and...

    To Be Published August 13th 2013 by Routledge

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