Political marketing coalesced as a subfield in the mid-1990s, and in 2002 the Journal of Political Marketing began publication. This anniversary collection reviews the existing theory, empirical evidence and practice of political marketing and explores emerging topics and lines of inquiry within...
To Be Published November 5th 2015 by Routledge
Strategic 'Campaign Culture'
A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political marketing. In the course of the book, the editors and contributors consider ‘culture’ as a distinctive concept with transformative...
To Be Published July 17th 2015 by Routledge
Theoretical and Strategic Foundations
This is the first integrated theory-to-practice text on marketing's role in the political process. It...
Published May 15th 2011 by Routledge
The rapid development of democracy and political freedoms has created new and sophisticated psychology-based methods of influencing the way voters choose, as well as political systems based on free market principles. A Cross-Cultural Theory of Voter Behavior uses advanced empirical testing to...
Published November 16th 2007 by Routledge
Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing: 8th Inte
Learn how political marketing and public relations affect the electoral process! Communication of Politics: Cross-Cultural Theory Building in the Practice of Public Relations and Political Marketing examines how communication and marketing experts influence politics. The book reviews the state of...
Published July 30th 2003 by Routledge