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1-2 of 2 results for Author: bruce k berger (sorted by Publication Date, showing all)
  1. Public Relations Leaders as Sensemakers

    A Global Study of Leadership in Public Relations and Communication Management

    Edited by Bruce K. Berger, Juan Meng

    Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500...

    Published April 30th 2014 by Routledge

  2. Gaining Influence in Public Relations

    The Role of Resistance in Practice

    By Bruce K. Berger, Bryan H. Reber

    Series: Routledge Communication Series

    Gaining Influence in Public Relations explores how professionals can increase their influence in practice to help their organizations achieve success. This provocative book explores the largely uncharted territories of power, resistance, dissent, and activism in public relations, arguing that...

    Published December 21st 2005 by Routledge

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