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1-5 of 5 results for Author: bruce wrenn (sorted by Publication Date, showing all)
  1. The Essentials of Marketing Research

    3rd Edition

    By Lawrence Silver, Robert E. Stevens, Bruce Wrenn, David L. Loudon

    Identifying and assessing the ways in which changes in the marketing mix affect consumer behavior is key to a successful marketing strategy. The Essentials of Marketing Research guides the student in designing, conducting and interpreting marketing research. This comprehensive textbook covers the...

    Published October 17th 2012 by Routledge

  2. Concise Encyclopedia of Church and Religious Organization Marketing

    By Robert E Stevens, David L Loudon, Henry Cole, Bruce Wrenn

    Discover the marketing basics to draw new members—and more funds—to your church!Though more and more religious organizations increasingly attempt to use marketing techniques to improve response, little literature exists to explain crucial concepts, terms, and strategies. The Concise...

    Published January 17th 2006 by Routledge

  3. Marketing Planning Guide, Third Edition

    By Bruce Wrenn, Phylis M Mansfield

    THE CLASSIC guide to develop a marketing plan—completely updated! The newly revised Marketing Planning Guide, Third Edition is the step-by-step guide that gives you the tools to prepare an effective marketing plan for a company, product, or service. With over 50 pages of updated material,...

    Published November 8th 2005 by Routledge

  4. The Marketing Research Guide, Second Edition

    By Robert E Stevens, David L Loudon, Morris E Ruddick, Bruce Wrenn, Philip K Sherwood

    Get the tools you need for effective market research—including Internet surveys!The Marketing Research Guide: Second Edition is the newest edition of the Haworth marketing research classic that now includes Internet sources of data, Internet surveys, and an added advanced statistical analysis...

    Published October 27th 2005 by Routledge

  5. Marketing Management

    Text and Cases

    By Robert E Stevens, David L Loudon, Bruce Wrenn

    Step-by-step guidelines for successful marketing management! Designed for college- and graduate-level marketing students, Marketing Management: Text and Cases is also a valuable resource for anyone trying to market a product or service. This volume integrates understandable marketing concepts and...

    Published October 13th 2004 by Routledge

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