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The Aging Consumer
Perspectives From Psychology and Economics
Series: Marketing and Consumer Psychology Series
At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume,...
Published June 7th 2010 by Routledge