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  1. The Aging Consumer

    Perspectives From Psychology and Economics

    Edited by Aimee Drolet, Norbert Schwarz, Carolyn Yoon

    Series: Marketing and Consumer Psychology Series

    At present, about 45 million Americans are over the age of 65, and by 2020, one out of every six Americans will be 65 or older. These statistics are reflective of a worldwide phenomenon in developing and developed countries alike unrivalled since the Industrial Revolution. This edited volume,...

    Published June 7th 2010 by Routledge

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