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1-3 of 3 results for Author: catherine johnson (sorted by Publication Date, showing all)
  1. Promotional Screen Industries

    By Paul Grainge, Catherine Johnson

    From the trailers and promos that surround film and television to the ads and brand videos that are sought out and shared, promotional media have become a central part of contemporary screen life. Promotional Screen Industries is the first book to explore the sector responsible for this thriving...

    To Be Published April 21st 2015 by Routledge

  2. Transnational Television History

    A Comparative Approach

    Edited by Andreas Fickers, Catherine Johnson

    Although television has developed into a major agent of the transnational and global flow of information and entertainment, television historiography and scholarship largely remains a national endeavour, partly due to the fact that television has been understood as a tool for the creation of...

    Published February 1st 2012 by Routledge

  3. Branding Television

    By Catherine Johnson

    Series: Comedia

    Branding Television examines why and how the UK and US television industries have turned towards branding as a strategy in response to the rise of satellite, cable and digital television, and new media, such as the internet and mobile phone. This is the first book to offer a sustained critical...

    Published October 20th 2011 by Routledge

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